Narration  The Overall Market  Product Description  Positioning Strategy  Branding Strategy
Pricing  Product Naming  Channel Distribution  collaterals  PR & Product Reviews  Advertising
Sales Promotion  Direct Marketing  Bundling  Internet and Electronics  Trade Shows  The Organization Management Issues

Now that you have defined your strategy you are ready to document that strategy and develop the tactical plans needed to deliver a successful product. If you wish you may review the strategic analysis results in the Plan Audit prior to this documentation phase.

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This process will guide you through sections that describe your business, product and marketing strategies to sections that describe your marketing (advertising, public relations, direct marketing, etc.) plans and measurement milestones.